Army Trademark Licensing Program (ATLP) Support Services
Sources Sought from DEPT OF THE ARMY • DEPT OF DEFENSE. Place of performance: KY. Response deadline: Feb 27, 2026. Industry: NAICS 541613 • PSC R498.
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Description
Additional information is provided in the attached document titled "IA02 PANMCC-25-P-0000 018707 SSN Submission Requirements."
The contractor shall provide all labor, materials, and equipment required to manage the ATLP. These services include the identification of prospective licensees, negotiation of new licensing agreements, and management of all licensee accounts. The contractor shall maintain existing licenses (approx. 150) and generate new licensees authorized to market products bearing the Army's marks. The contractor's activities shall be an extension of the Army's existing marketing and advertising program, which targets two primary markets: young adults aged 17-24 and their influencers.
The Government anticipates awarding a no-cost agreement where the contractor's compensation is a commission based on a percentage of royalty income generated. The period of performance is anticipated to be a one-year base period from 1 June 2026 to 31 May 2027, with four (4) one-year option periods.
Required Capabilities
The scope of work includes, but is not limited to, the following:
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Program Management: Full management of the ATLP, including developing an annual Strategic Licensing Plan.
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Licensee Acquisition: Identifying, screening, and negotiating with potential licensees.
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Financial Management: Collection and reporting of all royalties, and facilitation of payments to the Government.
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Brand Protection: Continuous monitoring of the marketplace for unauthorized use of Army indicia using an automated software platform and executing takedown actions.
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Technical Support: Operating and maintaining an online portal for licensee product design submissions and approvals.
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Audits & Reporting: Conducting licensee audits and providing regular performance reports to the Government.
Files
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BidPulsar Analysis
A practical, capture-style breakdown of fit, requirements, risks, and next steps.
The Army is seeking support for its Trademark Licensing Program (ATLP), with a focus on managing approximately 150 existing licensees and identifying new opportunities. The anticipated contract will be a no-cost agreement with compensation based on a percentage of royalty income, set to start on June 1, 2026. Interested companies should be well-versed in program management, licensee acquisition, and financial management, while also being able to protect the Army brand.
The Army aims to effectively manage and grow the ATLP, ensuring compliance and maximizing royalty income through strategic licensee management and brand protection activities.
- Program Management including the Strategic Licensing Plan
- Licensee Acquisition and Negotiation
- Financial Management including royalty collection and reporting
- Brand Protection through marketplace monitoring
- Technical Support for an online licensee portal
- Audits and Reporting for performance evaluation
- Company profile and relevant experience in trademark licensing
- Proposed approach to manage and grow the ATLP
- Team qualifications and structure
- Financial capability to operate under a commission-based agreement
- Sample reports and audits from previous similar contracts
Source coverage notes
Some notices publish limited source detail. Confirm these points before final bid/no-bid decisions.
- Specific details regarding the current licensees
- Any required certifications or qualifications for bidders
- Contact information for the Army's sourcing officer
- Clarification on the automated software used for brand protection
- Details on the performance metrics for the contractor’s success
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