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Department of Defense

Oklahoma Army National Guard Recruiting and Retention Advertising Marketing Agreement

Solicitation: W912L6-26-Q-A001
Notice ID: 4f2ec37b253b40e2ae714134cbca105a

Combined Synopsis Solicitation from DEPT OF THE ARMY • DEPT OF DEFENSE. Place of performance: OK. Response deadline: Feb 04, 2026. Industry: NAICS 541613 • PSC R701.

Market snapshot

Awarded-market signal for NAICS 541613 (last 12 months), benchmarked to sector 54.

12-month awarded value
$1,000,000
Sector total $5,796,258,355,399 • Share 0.0%
Live
Median
$1,000,000
P10–P90
$1,000,000$1,000,000
Volatility
Stable0%
Market composition
NAICS share of sector
A simple concentration signal, not a forecast.
0.0%
share
Momentum (last 3 vs prior 3 buckets)
+100%($1,000,000)
Deal sizing
$1,000,000 median
Use as a pricing centerline.
Live signal is computed from awarded notices already observed in the system.
Signals shown are descriptive of observed awards; not a forecast.

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Map for OK
Live POP
Place of performance
Oklahoma City, Oklahoma • 73141 United States
State: OK
Contracting office
Oklahoma City, OK • 73111-4398 USA

Point of Contact

Name
Candace OBrian
Email
candace.i.obrian.civ@army.mil
Phone
Not available

Agency & Office

Department
DEPT OF DEFENSE
Agency
DEPT OF THE ARMY
Subagency
NATIONAL GUARD BUREAU
Office
JFHQ USPFO OK • USPFO OK PROCUREMENT • W7NV USPFO ACTIVITY OK ARNG
Contracting Office Address
Oklahoma City, OK
73111-4398 USA

More in NAICS 541613

Description

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice.  This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.

The Oklahoma Army National Guard / Recruiting and Retention Battalion (OKARNG / RRB) at USPFO in Oklahoma intends to negotiate a firm fixed price contract for a strategic advertising initiative for branding and marketing through a partnership with Oklahoma Secondary School Activities Association (OSSAA) championship events. This solicitation is being issued as Sole Source direct award W912L6-26-Q-A001, for a firm fixed price (FFP) type contract. 

Contractor is required to sign this document and return 1 copy to issuing office. Contractor agrees to provide all services set forth or otherwise identified above and on any additional sheets subject to the terms and conditions specified herein.

Proposal Submission Information:

Quotations are due by 4 February 2026, 10:00 AM, USPFO OK Central Standard Time (CST).   Contact the following individual for information regarding this solicitation:

NOTE: Emailed proposals are preferred

Candace OBrian

Contracting Officer

Candace.i.obrian.civ@army.mil

Phone: (572) 247-5142                             

EVALUATION OF RESPONSES:

Award will be conducted and evaluated under the provisions of FAR Part 12, Commercial Items and FAR Part 13, Simplified Acquisition Procedures.  The responsible offerors must be registered in the System for Award Management (SAM) database (available at: https://www.sam.gov/portal/public/SAM/ )  and submit a completed copy of the Offeror Representations and Certifications – Commercial Items with their proposal.  Lack of registration in SAM will qualify contractor as ineligible for award.  All responsible sources may submit a proposal in response to this solicitation, which shall be considered.  This solicitation is being issued as a Request for Quote (RFQ) for a firm fixed price type commercial contract.  The Oklahoma Army National Guard / Recruiting and Retention Battalion (OKARNG / RRB) at USPFO Oklahoma intends to issue a FFP contract for strategic advertising initiative for branding and marketing

Files

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BidPulsar Analysis

A practical, capture-style breakdown of fit, requirements, risks, and next steps.

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FAQ

How do I use the Market Snapshot?

It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.

Is the data live?

The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.

What do P10 and P90 mean?

P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.