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Department of Defense

MBA Media Services

Solicitation: W912LM26PA004
Notice ID: c882b163702b47dd8bcb1b38a0bb2cfd

Justification from DEPT OF THE ARMY • DEPT OF DEFENSE. Place of performance: MN. Industry: NAICS 541810 • PSC R701.

Market snapshot

Awarded-market signal for NAICS 541810 (last 12 months), benchmarked to sector 54.

12-month awarded value
$12,701,759
Sector total $5,796,289,192,140 • Share 0.0%
Live
Median
$500,000
P10–P90
$500,000$500,000
Volatility
Stable0%
Market composition
NAICS share of sector
A simple concentration signal, not a forecast.
0.0%
share
Momentum (last 3 vs prior 3 buckets)
+100%($12,701,759)
Deal sizing
$500,000 median
Use as a pricing centerline.
Live signal is computed from awarded notices already observed in the system.
Signals shown are descriptive of observed awards; not a forecast.

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Map for MN
Live POP
Place of performance
Saint Paul, Minnesota • 55102 United States
State: MN
Contracting office
Little Falls, MN • 56345-4173 USA

Point of Contact

Name
Jonathan D Larsen
Email
jonathan.d.larsen2.mil@army.mil
Phone
Not available

Agency & Office

Department
DEPT OF DEFENSE
Agency
DEPT OF THE ARMY
Subagency
NATIONAL GUARD BUREAU
Office
JFHQ USPFO MN • USPFO MN PROCUREMENT • W7NG USPFO ACTIVITY MN ARNG
Contracting Office Address
Little Falls, MN
56345-4173 USA

More in NAICS 541810

Description

The purpose of this requirement is to acquire contractor services to obtain Minnesota Army National Guard (MNARNG) radio and television advertisements via the State Broadcasters Association (SBA), as well as Public Service Advertising (PSA) in other media via the Non-Commercial Sustaining Announcement (NCSA). The NCSA program, also known as the Public Education Partnership (PEP) program, provides an opportunity for non-profits and government agencies to distribute their public service messages. The NCSA program is a hybrid of PSAs and paid broadcast advertising. The NCSA program is designed to help organizations that operate in the public interest, such as non-profits and government agencies, get their messages heard in an organized manner.

Award Info

Awardee
Not available
Amount
Not available
Award #
W912LM26PA004
Award Date
2026-01-21

Files

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No downloadable attachments detected for this notice.

BidPulsar Analysis

A practical, capture-style breakdown of fit, requirements, risks, and next steps.

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FAQ

How do I use the Market Snapshot?

It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.

Is the data live?

The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.

What do P10 and P90 mean?

P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.