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Department of Defense

Notice of intent to Sole Source Kansas Association of Broadcasters (KAB)

Solicitation: W915WG12388375
Notice ID: 3b0182f91bcc4ccfb3682adcbd0b1385
TypeSources SoughtDepartmentDepartment of DefenseAgencyDept Of The ArmyStateKSPostedFeb 20, 2026, 12:00 AM UTCDueMar 09, 2026, 08:00 AM UTCCloses in 11 days

Sources Sought from DEPT OF THE ARMY • DEPT OF DEFENSE. Place of performance: KS. Response deadline: Mar 09, 2026.

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Solicitation context: W915WG12388375. Requirements vary by acquisition and contract type; COTS-only exceptions may apply.

Market snapshot

Awarded-market signal for this agency (last 12 months).

12-month awarded value
$16,997,939,332
Sector total $16,997,939,332 • Share 100.0%
Live
Median
$450,236
P10–P90
$41,269$58,073,240
Volatility
Volatile200%
Market composition
NAICS share of sector
A simple concentration signal, not a forecast.
100.0%
share
Momentum (last 3 vs prior 3 buckets)
+37763%($16,908,242,358)
Deal sizing
$450,236 median
Use as a pricing centerline.
Live signal is computed from awarded notices already observed in the system.
Signals shown are descriptive of observed awards; not a forecast.

Related hubs & trends

Navigate the lattice: hubs for browsing, trends for pricing signals.

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Map for KS
Live POP
Place of performance
Topeka, Kansas • 66611 United States
State: KS
Contracting office
Topeka, KS • 66611-1169 USA

Point of Contact

Name
James Sparkes
Email
james.d.sparkes.civ@army.mil
Phone
17856460853
Name
Vernon L. Verschelden
Email
vernon.l.verschelden.civ@army.mil
Phone
7856460852

Agency & Office

Department
DEPT OF DEFENSE
Agency
DEPT OF THE ARMY
Subagency
NATIONAL GUARD BUREAU
Office
JFHQ USPFO KS • USPFO KS PROCUREMENT • W7M9 USPFO ACTIVITY KS ARNG
Contracting Office Address
Topeka, KS
66611-1169 USA

Description

This requirement is to provide the Kansas Army National Guard (KSARNG) broadcasting rights and airtime advertise throughout the state of Kansas using the Non-commercial Sustaining Announcement (NCSA) program. The Kansas Association of Broadcasters (KAB) offers commercial radio and television stations throughout Kansas that voluntarily participate in the Association’s Non-commercial Sustaining Announcement/Public Education Partnership Program (“NCSA/PEP Program”) by donating air time for use by KAB in its NCSA/PEP Program. Under the NCSA/PEP Program, the KAB provides certain use of KAB’s bank of airtime donated by participating stations for the broadcast of NCSA/PEP announcements and distribution of such announcements to stations Kansas-wide. NCSA/PEP Announcements to be aired over the participating stations sufficient to achieve a minimum value at four (4) times lower than what would otherwise be offered and sold to the general commercial markets. This Program is offer exclusively through individual State Associations of Broadcasters which represents a variety of broadcast markets throughout the state. Various state and local Government agencies use this program to promote safety issues/initiatives, services, emergency awareness and preparedness, consumer protection and education and many others. The primary objective is to reach the Kansas Army National Guard (KSARNG) target demographics of 17-24 year-olds, then 25-35 year-olds.

The NCSA/PEP Programs are only offered to Government entities or Non-profit organizations. The KAB which represents its radio and television broadcasters, offers broadcasts in a variety of markets throughout the state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) central standard time. This contract is intended to help Government agencies and nonprofit organizations deliver their important public interest messages effectively and affordably.

This is a sources sought announcement issued in accordance with FAR 10 and DFARS 206.302-1(d). This is NOT a Request for Proposal (RFP), Request for Quote (RFQ), or an Invitation for Bid (IFB). There is no bid package, solicitation, specifications or drawings available with this announcement. It DOES NOT constitute a commitment by the U.S. Government or the State of Kansas. No contract will be awarded from this sources sought notice. Response is strictly voluntary, and no reimbursement will be made for any cost associated with providing information in response to this sources sought or any follow-up information requests. The Government SHALL NOT be liable, or suffer any consequential damages, for any improperly identified information. This is a market survey and notification of intent only. This requirement may be solicited at a future date.

 The purpose of this synopsis is to gain knowledge of interest, capabilities and qualifications of various members of industry, including Large Business and the Small Business Community, to compete and perform Firm Fixed Price Contracts. The Government must ensure there is adequate competition among the potential pool of responsive contractors. The type of solicitation to be issued will depend upon the responses to this synopsis.

No site visit or Industry Day has been planned in association to this sources sought.

 Project Description:

Under the NCSA/PEP Program, the KAB provides certain use of KAB’s bank of airtime donated by participating stations for the broadcast of NCSA/PEP announcements and distribution of such announcements to stations Kansas-wide. This includes both television and radio broadcasts from nearly 300 member stations throughout the state of Kansas. Additional Detail about this requirement is available in the accompanied Performance Work Statement (PWS)

The North American Industry Classification System (NAICS) code for this requirement is 516120 Television Broadcast stations. The small business size standard for this requirement is $47 Million.

Please provide the following information from your company. Your response shall be limited to Five pages total:

1. Company Information (Identify if using a joint venture or partnering). The following information is required.

• Company Name

• Mailing Address

• Contact Phone Number and E-Mail

• Cage Code *

• Duns Number

2. Capability: Provide your firms capability to perform this requirement. Under Federal Acquisition Regulation (FAR) guidelines, the prime contractor must have the capability to perform at least 50% of the cost of the contract, not including the cost of materials, with their own employees for specialized services-type procurement.

3. Capacity: Provide your firm’s capacity to perform this requirement:

a. Provide your firm’s capability/availability in performing the required effort, given the current market’s condition and/or availability of equipment, and human resources.

b. Identify any workload constraints regarding the work described in this sources sought.

4. Ability to successfully comply with the following provisions:

a. FAR 52.219-8 Utilization of Small Business Concerns

b. FAR 52.204-26 Covered Telecommunications Equipment or Services – Representation

5. Offeror's type of business and business size. If a small business, Company’s current small business category (Small Business, HUBZone, Service Disabled Veteran Owned, 8(a) and Woman-Owned), as it relates to NAICS Code 622110 or something similar.

*If you do not have a CAGE code, and you are interested in pursuing a contract with the Government, please register in the SAM website as soon as possible (register through

https://www.sam.gov/SAM/ website). A CAGE code is required prior to the submission of your proposal/bid, but not required for this sources sought.

Offeror’s are advised that information provided to the Government in regard to the products or devices proposed will be considered “For Official Use Only (FOUO)” and will not be released to the public or other potential offerors. The Government may retain this information for its records indefinitely.

Sources sought submittals are due NTL 09 March 2026 @ 3pm CST.

Points of contacts:

James D Sparkes, Contract Specialist, E-Mail: james.d.sparkes.civ@army.mil

Or

Vernon L. Verschelden Contracting Officer, E-Mail: vernon.l.verschelden.civ@army.mil

Files

Files size/type shown when available.

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FAQ

How do I use the Market Snapshot?

It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.

Is the data live?

The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.

What do P10 and P90 mean?

P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.