Special Notice from DEPT OF THE ARMY • DEPT OF DEFENSE. Place of performance: MA. Response deadline: Apr 21, 2026. Industry: NAICS 516120 • PSC R701.
As DoD CMMC rollout expands, approximately 80%+ of DoD solicitations are expected to include cybersecurity/CMMC requirements, including many non-tech scopes.
Baseline awarded-market signal across all contracting (sample of 400 recent awards; refreshed periodically).
Navigate the lattice: hubs for browsing, trends for pricing signals.
SAM WDOL references matched to this opportunity's location and scope language.
1. Description of Requirement:
The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Boston 25 News (WFXT FOX 25), located in Dedham, MA.
The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG, provided in conjunction with the contractor's unique "Zip Trip" summer event series. The specific services required are detailed in the Performance Work Statement (PWS) Paragraph 5, which will be provided with any formal solicitation.
The period of performance will consist of a 12-month base year and four (4) subsequent 12-month option years.
2. Authority for Sole Source:
The proposed contract action is for a commercial service for which the Government intends to solicit and negotiate with only one source under the authority of Federal Acquisition Regulation (FAR) 12.102(a). This authority allows for restricting competition in acquisitions for commercial products and services valued at or below the simplified acquisition threshold when the contracting officer determines that only one source is reasonably available to meet the Government's requirement.
Market research has determined that Boston 25 News is the only media outlet in the Massachusetts area that provides the unique "Zip Trip" program format, which is essential to meeting the agency's needs.
3. Notice and Response:
This notice of intent is not a request for competitive quotes. No solicitation document is available at this time.
However, all responsible sources that believe they can meet the Government's requirement as stated herein may submit a capability statement, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will be used solely for the purpose of determining whether to conduct a competitive procurement.
Interested parties must provide clear and convincing evidence that they can meet the Government’s requirements. The capability statement must include company name, address, point of contact, CAGE code, and UEI number.
Responses must be submitted electronically to the Contracting Officer no later than 15 calendar days from the date of this publication.
Files size/type shown when available.
A practical, capture-style breakdown of fit, requirements, risks, and next steps.
It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.
The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.
P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.
