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State Fair Park Board

Brand Strategy, Marketing, and Advertising Services

Solicitation: Not available
Notice ID: wi_vendornet__13850
Department • State Fair Park BoardState • WIPosted • Feb 13, 2026, 12:00 AM UTCDue • Apr 02, 2026, 01:00 PM UTC• Closes in 35 days

Federal opportunity from STATE FAIR PARK BOARD. Place of performance: WI. Response deadline: Apr 02, 2026.

Department hubState hub

Market snapshot

Baseline awarded-market signal across all contracting (sample of 400 recent awards; refreshed periodically).

Market trends →Awards →
12-month awarded value
$68,699,272,131
Sector total $68,699,272,131 • Share 100.0%
Live
Median
$253,715
P10–P90
$29,763–$10,909,709
Volatility
Volatile200%
Market composition
NAICS share of sector
A simple concentration signal, not a forecast.
100.0%
share
Momentum (last 3 vs prior 3 buckets)
+100%($68,699,272,131)
Deal sizing
$253,715 median
Use as a pricing centerline.
Live signal is computed from awarded notices already observed in the system.
Department trendsDepartmentWI state hubAll trendsAwards
Signals shown are descriptive of observed awards; not a forecast.

Related hubs & trends

Navigate the lattice: hubs for browsing, trends for pricing signals.

State WIDepartmentDepartment trends
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Place of Performance
Not listed — check the files for details.

Point of Contact

Not available

Agency & Office

Department
STATE FAIR PARK BOARD
Agency
Not available
Subagency
Not available
Office
Mike Butterworth <mike.butterworth@wisconsin.gov>; Mike Butterworth, Phone: 608-261-7007
Contracting Office Address
Not available

Description

The State of Wisconsin, Department of Administration (DOA), Consolidated Agency Purchasing Services (CAPS) on behalf of the Wisconsin State Fair Park (WSFP) requests Proposals for Brand Strategy, Marketing, and Advertising Services and intends to use the results of this process to award a Contract to one (1) responsive, responsible Proposer.

The State does not guarantee it will purchase any specific quantity or dollar amount. Proposals requiring a minimum number of commodities or services to be ordered will be rejected. There will be no guarantee to purchase any specific quantity or pay any minimum contract price during the term of the Contract.

As required by Wisconsin Statutes, continuance of a Contract beyond the limits of funds available will be contingent upon appropriation of the necessary funds, and the termination of the Contract by lack of appropriations will be without penalty.

The State reserves the right to cancel this RFP for any reason prior to the issuance of the Notice of Intent to Award.

Files

Files size/type shown when available.

Attachment 1
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BidPulsar Analysis

A practical, capture-style breakdown of fit, requirements, risks, and next steps.

Analysis is being generated for this notice. Check back shortly.

FAQ

How do I use the Market Snapshot?

It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.

Is the data live?

The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.

What do P10 and P90 mean?

P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.