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Oregon Lottery

RFP 22025 for Media Planning/Buying Services

Solicitation: Not available
Notice ID: state_or_oregonbuys__S-177000-00015542

Federal opportunity from 17700001 - Contracts And Procurement | 17700 - Contracts And Procurement • Oregon Lottery. Place of performance: OR. Response deadline: Jan 14, 2026.

Market snapshot

Baseline awarded-market signal across all contracting (sample of 400 recent awards; refreshed periodically).

12-month awarded value
$7,092,954,764
Sector total $7,092,954,764 • Share 100.0%
Live
Median
$226,501
P10–P90
$30,957$1,270,186
Volatility
Volatile200%
Market composition
NAICS share of sector
A simple concentration signal, not a forecast.
100.0%
share
Momentum (last 3 vs prior 3 buckets)
+100%($7,092,954,764)
Deal sizing
$226,501 median
Use as a pricing centerline.
Live signal is computed from awarded notices already observed in the system.
Signals shown are descriptive of observed awards; not a forecast.

Related hubs & trends

Navigate the lattice: hubs for browsing, trends for pricing signals.

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Live POP
Place of performance
Julie Schmoyer 500 Airport Rd SE Salem, OR 97301 US Email: Phone: (503) 569-8012
State: OR
Contracting office
Not listed

Applicable Wage Determinations

SAM WDOL references matched to this opportunity's location and scope language.

WD Directory →
Best fit for this contractDavis-Bacon
OR20260070 (Rev 1)
Match signal: state matchOpen WD
Published Jan 23, 2026Oregon • Josephine
Rate
Carpenters: Including Form Work
Base $53.94Fringe $16.81
Rate
ELECTRICIAN
Base $47.04Fringe $21.84
+29 more occupation rates available in the full WD.
View more for this contract
3 more WD matches and 29 more rate previews.
Davis-BaconBest fitstate match
OR20260070 (Rev 1)
Open WD
Published Jan 23, 2026Oregon • Josephine
Rate
Carpenters: Including Form Work
Base $53.94Fringe $16.81
Rate
ELECTRICIAN
Base $47.04Fringe $21.84
Rate
POWER EQUIPMENT OPERATOR GROUP 1
Base $56.66Fringe $16.90
+28 more occupation rates in this WD
Davis-Baconstate match
OR20260011 (Rev 1)
Open WD
Published Jan 23, 2026Oregon • Lake, Malheur, Morrow +6
Rate
Carpenters: Form Work Only-Multi Unit
Base $36.27Fringe $14.03
Rate
Form Work Only-Single Unit
Base $33.48Fringe $14.03
Rate
ELECTRICIAN
Base $41.67Fringe $19.08
+20 more occupation rates in this WD
Davis-Baconstate match
OR20260005 (Rev 1)
Open WD
Published Jan 23, 2026Oregon • Douglas
Rate
ELECTRICIAN
Base $33.41Fringe $18.20
Rate
ELECTRICIAN
Base $39.34Fringe $22.45
Rate
POWER EQUIPMENT OPERATOR GROUP 2
Base $54.75Fringe $16.90
+16 more occupation rates in this WD
Davis-Baconstate match
OR20260006 (Rev 1)
Open WD
Published Jan 23, 2026Oregon • Josephine
Rate
ELECTRICIAN
Base $33.41Fringe $18.20
Rate
POWER EQUIPMENT OPERATOR GROUP 2
Base $54.75Fringe $16.90
Rate
GROUP 3
Base $53.60Fringe $16.90
+15 more occupation rates in this WD

Point of Contact

Not available

Agency & Office

Department
Oregon Lottery
Agency
17700001 - Contracts And Procurement | 17700 - Contracts And Procurement
Subagency
17700001 - Contracts And Procurement | 17700 - Contracts And Procurement
Office
Julie Schmoyer | Phone: | (503) 569-8012
Contracting Office Address
Not available

Description

RFP 22025 for Media Planning/Buying Services

Oregon Lottery is seeking Proposals from qualified firms or businesses with demonstrated expertise and experience in delivering media planning and buying services as described in RFP 22025.

Advertising Agency Services, Media Planning and Buying Services

Advertising Services, Outdoor Media Planning and Buying Services

Advertising Consulting Services, Media Planning and Buying

Files

Files size/type shown when available.

BidPulsar Analysis

A practical, capture-style breakdown of fit, requirements, risks, and next steps.

Updated: Feb 22, 2026
Client-ready brief
Executive summary
medium confidencegpt 4o mini

The Oregon Lottery is soliciting proposals for media planning and buying services under RFP 22025, with a submission deadline of January 14, 2026. This request aims to engage qualified firms that can demonstrate significant expertise in advertising and consulting services related to media. Teams should focus on providing comprehensive solutions including outdoor media planning and buying.

Media planningBuying servicesAdvertisingOregon LotteryRFP 22025
What the buyer is trying to do

The Oregon Lottery seeks to partner with experienced firms in media planning and buying to enhance its advertising strategies and reach.

Who should pursue this
  • Advertising agencies with a proven track record in media planning
  • Firms specializing in outdoor media
  • Consulting firms with experience in media buying
Work breakdown
  • Analysis of current media landscape
  • Development of media planning strategy
  • Execution of media buying
  • Performance measurement and reporting
  • Client communication and support
Response package checklist
  • Proposal detailing agency experience
  • Media planning strategy samples
  • Cost breakdown for services
  • Team qualifications and bios
  • Client references
More BidPulsar strategy notesCompliance, pricing, teaming, risks, questions, and coverage notes
Compliance notes
No compliance notes extracted.
Pricing strategy
  • Consider competitive pricing based on industry standards
  • Focus on value-added services to justify potential costs
Teaming and subs
  • Media research firms for data analytics
  • Creative agencies for integrated campaigns
  • Technology partners for digital media tracking
Risks and watchouts
  • Inaccurate representation of capabilities may lead to disqualification
  • Tight timeline for RFP submission could lead to rushed proposals
Smart questions to ask
  • What specific media channels is Oregon Lottery looking to prioritize?
  • Are there preferred vendors already in place for certain media?
  • What metrics are most important for success measurement?
Source coverage notes

Some notices publish limited source detail. Confirm these points before final bid/no-bid decisions.

  • Detailed scope of work is not provided in the brief
  • Specific budget constraints or limits are not mentioned
  • Performance period details are absent
  • No mention of evaluation criteria for proposals
  • Lack of information on key competitors in this bidding process

FAQ

How do I use the Market Snapshot?

It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.

Is the data live?

The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.

What do P10 and P90 mean?

P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.