Best fit for this contractDavis-Bacon
MA20260017 (Rev 0)Match signal: state matchOpen WD
Published Jan 02, 2026Massachusetts • Bristol
Rate
Base $66.17Fringe $37.08
Rate
Base $57.83Fringe $33.70
+23 more occupation rates available in the full WD.
MCLA RFP 2026-BRNDRN
Solicitation: Not available
Notice ID: ma_commbuys_e08a42593dcd13deabe3
NAICS • 82, 10, 00Department • Massachusetts College of Liberal ArtsAgency • AF001 - Administration & FinanceState • MAPosted • —Due • Apr 17, 2026, 02:00 PM UTC• Closes in 6 days
Federal opportunity from AF001 - Administration & Finance • Massachusetts College of Liberal Arts. Place of performance: MA. Response deadline: Apr 17, 2026. Industry: NAICS 82, 10, 00.
Market snapshot
Baseline awarded-market signal across all contracting (sample of 400 recent awards; refreshed periodically).
12-month awarded value
$7,212,353,333
Sector total $7,212,353,333 • Share 100.0%
Live
Median
$233,223
P10–P90
$30,957–$1,295,712
Volatility
Volatile200%
Market composition
NAICS share of sector
A simple concentration signal, not a forecast.
100.0%
share
Momentum (last 3 vs prior 3 buckets)
+100%($7,212,353,333)
Deal sizing
$233,223 median
Use as a pricing centerline.
Live signal is computed from awarded notices already observed in the system.
Signals shown are descriptive of observed awards; not a forecast.
Related hubs & trends
Navigate the lattice: hubs for browsing, trends for pricing signals.
Live POP
Place of performance
Attn: William Norcross Massachusetts College of Liberal Arts 375 Church Street North Adams, MA 01247 US Email: william.norcross@mcla.edu Phone: (413) 662-5023
State: MA
Contracting office
Not listed
Applicable Wage Determinations
SAM WDOL references matched to this opportunity's location and scope language.
View more for this contract3 more WD matches and 23 more rate previews.↓
View more for this contract
3 more WD matches and 23 more rate previews.
Davis-BaconBest fitstate match
MA20260017 (Rev 0)Published Jan 02, 2026Massachusetts • Bristol
Rate
Base $66.17Fringe $37.08
Rate
Base $57.83Fringe $33.70
Rate
Base $57.18Fringe $33.70
+22 more occupation rates in this WD
Davis-Baconstate match
MA20260019 (Rev 0)Published Jan 02, 2026Massachusetts • Hampden
Rate
Base $57.83Fringe $33.70
Rate
Base $57.18Fringe $33.70
Rate
Base $42.88Fringe $31.04
+21 more occupation rates in this WD
Davis-Baconstate match
MA20260013 (Rev 0)Published Jan 02, 2026Massachusetts • Worcester
Rate
Base $49.10Fringe $36.63
Rate
Base $49.32Fringe $35.26
Rate
Base $64.52Fringe $37.51
+14 more occupation rates in this WD
Davis-Baconstate match
MA20260007 (Rev 0)Published Jan 02, 2026Massachusetts • Franklin
Rate
Base $43.33Fringe $27.82
Rate
Base $42.88Fringe $31.04
Rate
Base $42.88Fringe $31.04
+8 more occupation rates in this WD
Point of Contact
Not available
Agency & Office
Department
Massachusetts College of Liberal Arts
Agency
AF001 - Administration & Finance
Subagency
AF001 - Administration & Finance
Office
William Norcross
Contracting Office Address
Not available
Description
Massachusetts College of Liberal Arts (MCLA) seeks to engage a highly qualified branding firm to develop a renewed brand strategy, narrative, and multi-year influential campaign for MCLA. This work will be done in tandem with our market research partner and will begin at the conclusion of our market research project, scheduled for spring or summer 2026.
Files
Files size/type shown when available.
No public attachments surfaced yet. Some owner portals gate files behind registration, and BidPulsar keeps enriching the package as new public links appear.
BidPulsar Analysis
A practical, capture-style breakdown of fit, requirements, risks, and next steps.
Updated: Mar 29, 2026
Client-ready brief
Executive summary
medium confidencegpt 4o mini
The Massachusetts College of Liberal Arts (MCLA) is seeking a branding firm to develop a new brand strategy and campaign, starting after their market research concludes in spring or summer 2026. The response deadline for proposals is set for April 17, 2026. This initiative represents a pivotal opportunity for firms with experience in educational branding and long-term strategic campaigns.
branding strategyhigher education brandingmulti-year campaignnarrative developmentmarket research
What the buyer is trying to do
MCLA aims to create a renewed brand strategy, narrative, and an influential multi-year campaign working alongside a market research partner.
Who should pursue this
- Branding firms with experience in higher education
- Agencies that have participated in long-term campaign development
- Consultants with expertise in market research collaboration
Work breakdown
- Engage a branding firm
- Collaborate with market research partner
- Develop brand narrative
- Create multi-year branding campaign
Response package checklist
- Proposal detailing previous branding projects
- Examples of past work in the education sector
- Methodology for developing brand narratives
- Timeline for project execution
- Budget estimates for campaign development
More BidPulsar strategy notesCompliance, pricing, teaming, risks, questions, and coverage notes
Compliance notes
No compliance notes extracted.
Pricing strategy
- Consider pricing models that reflect the multi-year nature of the campaign
- Ensure pricing aligns with projected budget expectations for MCLA
Teaming and subs
- Market research firms
- Creative agencies for design components
- Advertising specialists for campaign execution
Risks and watchouts
- Timing of deliverables closely tied to market research schedule
- Potential misalignment with MCLA's internal stakeholders
- Budget constraints that may limit campaign scope
Smart questions to ask
- What specific goals does MCLA have for their branding campaign?
- How will success be measured for the branding initiative?
- What are the key milestones linked to the market research project?
Source coverage notes
Some notices publish limited source detail. Confirm these points before final bid/no-bid decisions.
- Specific budget range for the branding project
- Details on the previous brand strategy
- Information about the target audience for the campaign
- Criteria for measuring branding campaign success
- Names of key stakeholders at MCLA
- Timeline for the market research completion
- Exact start date for branding work
- Preferred communication channels for proposals
FAQ
How do I use the Market Snapshot?
It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.
Is the data live?
The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.
What do P10 and P90 mean?
P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.