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Executive Office of Elder Affairs

PRF86 Rebid Advertising, Marketing & Event Planning Services, for the marketing and promotion of MA

Solicitation: Not available
Notice ID: ma_commbuys_365ece520dfe7d3a7b05
NAICS • 80, 14, 16Set-Aside • SBPP Eligible: YESDepartment • Executive Office of Elder AffairsAgency • 1040CONVD - Executive Office of Elder AffairsState • MAPosted • —Due • Mar 04, 2026, 05:00 PM UTC• Expired

Federal opportunity from 1040CONVD - Executive Office of Elder Affairs • Executive Office of Elder Affairs. Place of performance: MA. Response deadline: Mar 04, 2026. Industry: NAICS 80, 14, 16.

Department hubAgency hubState hubNAICS searchSet-aside hub

Market snapshot

Baseline awarded-market signal across all contracting (sample of 400 recent awards; refreshed periodically).

Market trends →Awards →
12-month awarded value
$7,205,695,420
Sector total $7,205,695,420 • Share 100.0%
Live
Median
$96,720
P10–P90
$28,298–$2,037,759
Volatility
Volatile200%
Market composition
NAICS share of sector
A simple concentration signal, not a forecast.
100.0%
share
Momentum (last 3 vs prior 3 buckets)
+100%($7,205,695,420)
Deal sizing
$96,720 median
Use as a pricing centerline.
Live signal is computed from awarded notices already observed in the system.
NAICS 80 trendsSector 80 trendsDepartmentAgencyMA state hubAll trends
Signals shown are descriptive of observed awards; not a forecast.

Related hubs & trends

Navigate the lattice: hubs for browsing, trends for pricing signals.

State MANAICS 80 searchSector 80 trendsSet-asideSet-aside trendsDepartmentDepartment trendsAgencyAgency trends
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Open on official portal →
Map for MA
Live POP
Place of performance
Executive Office of Elder Affairs - Christina H. Martinez One Ashburton Place, Room 1109 Boston, MA 02108 US Email: Christina.H.Martinez2@mass.gov Phone: (617) 727-7750
State: MA
Contracting office
Not listed

Applicable Wage Determinations

SAM WDOL references matched to this opportunity's location and scope language.

WD Directory →
Best fit for this contractDavis-Bacon
MA20260010 (Rev 0)
Match signal: state matchOpen WD
Published Jan 02, 2026Massachusetts • Berkshire, Franklin, Hampden +1
Rate
BOILERMAKER
Base $50.62Fringe $28.82
Rate
BRICKLAYER BRICKLAYERS; CEMENT MASONS; PLASTERERS; STONE MASONS; MARBLE, TILE & TERRAZZO WORKERS
Base $50.81Fringe $32.27
+64 more occupation rates available in the full WD.
View more for this contract
3 more WD matches and 64 more rate previews.
↓
Davis-BaconBest fitstate match
MA20260010 (Rev 0)
Open WD
Published Jan 02, 2026Massachusetts • Berkshire, Franklin, Hampden +1
Rate
BOILERMAKER
Base $50.62Fringe $28.82
Rate
BRICKLAYER BRICKLAYERS; CEMENT MASONS; PLASTERERS; STONE MASONS; MARBLE, TILE & TERRAZZO WORKERS
Base $50.81Fringe $32.27
Rate
DIVER TENDER
Base $61.70Fringe $35.47
+63 more occupation rates in this WD
Davis-Baconstate match
MA20260011 (Rev 0)
Open WD
Published Jan 02, 2026Massachusetts • Franklin
Rate
Insulator/asbestos worker (Includes the application of all insulating materials, protective coverings, coatings and finishes to all types of mechanical systems.)
Base $44.36Fringe $36.63
Rate
BOILERMAKER
Base $50.62Fringe $28.82
Rate
BRICKLAYER BRICKLAYERS; CEMENT MASONS; PLASTERERS; STONE MASONS; MARBLE, TILE & TERRAZZO WORKERS
Base $50.81Fringe $32.27
+54 more occupation rates in this WD
Davis-Baconstate match
MA20260019 (Rev 0)
Open WD
Published Jan 02, 2026Massachusetts • Hampden
Rate
POWER EQUIPMENT OPERATOR Group 1
Base $57.83Fringe $33.70
Rate
Group 2
Base $57.18Fringe $33.70
Rate
POWER EQUIPMENT OPERATOR Group 1
Base $42.88Fringe $31.04
+21 more occupation rates in this WD
Davis-Baconstate match
MA20260007 (Rev 0)
Open WD
Published Jan 02, 2026Massachusetts • Franklin
Rate
CARPENTER
Base $43.33Fringe $27.82
Rate
Power equipment operators: (1) Backhoe/Excavator/Trackhoe
Base $42.88Fringe $31.04
Rate
A (1) Loader
Base $42.88Fringe $31.04
+8 more occupation rates in this WD

Point of Contact

Not available

Agency & Office

Department
Executive Office of Elder Affairs
Agency
1040CONVD - Executive Office of Elder Affairs
Subagency
1040CONVD - Executive Office of Elder Affairs
Office
Margarita Feldman
Contracting Office Address
Not available

Description

Re-bid BID 123846. A free, online training provided by the Commonwealth of Massachusetts to prepare learners for a career as a homemaker and personal care homemaker.

Files

Files size/type shown when available.

Attachment 1
—
Download →

BidPulsar Analysis

A practical, capture-style breakdown of fit, requirements, risks, and next steps.

Updated: Feb 17, 2026
Client-ready brief
Executive summary
medium confidencegpt 4o mini

The opportunity involves the rebid of advertising, marketing, and event planning services aimed at promoting the Commonwealth of Massachusetts' training programs for homemakers. The notice has a response deadline set for March 4, 2026. This solicitation is designated as SBPP eligible, which may provide advantages for small businesses.

advertising servicesevent planningmarketing strategyhomemaker trainingSBPP eligible
What the buyer is trying to do

The Executive Office of Elder Affairs seeks to enhance training promotion for careers in homemaking through effective advertising and marketing services.

Who should pursue this
  • Small businesses with experience in marketing and event planning
  • Firms specializing in educational campaign strategies
  • Agencies with a focus on elder services and training programs
Work breakdown
  • Conduct market research on effective advertising strategies for homemaker training
  • Develop a comprehensive marketing plan targeting potential homemakers
  • Plan and execute promotional events to raise awareness
  • Design advertising materials and digital content
  • Assess and report on the effectiveness of marketing efforts
Response package checklist
  • Completed proposal form as per the guidelines
  • Detailed work plan including timeline and milestones
  • Past performance examples relevant to similar contracts
  • Pricing proposal with clear breakdown of costs
  • Compliance with SBPP eligibility requirements
More BidPulsar strategy notesCompliance, pricing, teaming, risks, questions, and coverage notes
Compliance notes
  • Must meet the SBPP eligibility requirements outlined in the solicitation
  • Ensure adherence to marketing regulations appropriate for public sector contracts
Pricing strategy
  • Consider competitive pricing while ensuring quality service delivery
  • Potential for value-added services to differentiate bid
Teaming and subs
  • Partner with local marketing firms to leverage community connections
  • Subcontract with specialists in event planning to enhance service offerings
Risks and watchouts
  • Market competition may dilute proposals; thorough competitive analysis needed
  • Risk of non-compliance with SBPP eligibility if misinterpreted
  • Potential difficulties in measuring effectiveness of marketing campaigns
Smart questions to ask
  • What specific metrics will be used to evaluate campaign success?
  • Are there any restrictions on advertising platforms that can be used?
  • What is the budget range allocated for this contract?
Source coverage notes

Some notices publish limited source detail. Confirm these points before final bid/no-bid decisions.

  • Details on budget or funding limits
  • Specific goals or success metrics for the marketing campaign
  • Assessment criteria for proposal evaluation
  • Examples of past successful campaigns
  • Current agencies working on this initiative
  • Geographic focus areas for marketing efforts
  • Expectations on deliverables timeline
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FAQ

How do I use the Market Snapshot?

It summarizes awarded-contract behavior for the opportunity’s NAICS and sector, including a recent pricing band (P10–P90), momentum, and composition. Use it as context, not a guarantee.

Is the data live?

The signal updates as new awarded notices enter the system. Always validate the official award and solicitation details on SAM.gov.

What do P10 and P90 mean?

P10 is the 10th percentile award size and P90 is the 90th percentile. Together they describe the typical spread of award values.