AA25003 CSUF College of Business and Economics (CBE) Paid Digital Marketing and Advertising Services

California State University, Fullerton is soliciting proposals from qualified contractors to provide professional services to the College of Business and Economics (CBE). CBE requires the expertise of a digital marketing agency to manage paid digital marketing and advertising campaigns for college-specific initiatives. This RFP seeks to establish a master agreement with an agency that demonstrates a comprehensive understanding of the unique needs of the higher education sector on a national level. The selected agency must deliver exceptional customer service, provide customized and advanced reporting dashboards, and exhibit a proven history of executing successful campaigns that achieve enrollment goals across diverse, prospective student audiences. We aim to secure a trusted partner to serve as the college's digital agency of record. The primary focus for the selected agency will be on the two MBA programs, Fully Employed MBA (FEMBA) and the Flexible MBA (FLEX); the MS in Accountancy and Taxation programs; and the college's online degree-completion program: Bachelor of Arts in Business Administration, Professional Business Concentration. Other programs may be added during the contract term. The selected firm will recommend and execute online marketing strategies, placements, tracking, A-B testing, optimization, reporting, and refining placements on campaigns, actively adjusting to improve ROI. Budgets for these placements will vary based on goals, resources and internal source of funding. Additionally, the selected firm will be responsible for display ad production based on existing brand guidelines, taglines, images and logos. PLEASE NOTE END DATE IS NOT THE RFP DUE DATE. PLEASE REFER TO THE SCHEDULE OF EVENTS IN THE RFP PACKAGE.